Hi, I'm Aditya.
I craft meaning from ambiguity

Hi, I'm Aditya.
I craft meaning from ambiguity

Over the past 5 years, I've built products at HCL, MoEngage (engaging 1,350+ global brands), and currently building conversational AI at scale at Plotline (delivering millions of personalised app experiences) by exploring how agentic systems transform customer engagement through genuinely human interactions.

Designer. Builder.
Lifelong learner.

Designer. Builder.
Lifelong learner.

Design, to me, is more than a skill — it’s a way of life. As a designer, I approach every challenge as a curious explorer, driven to understand problems deeply before crafting thoughtful, context-driven solutions. I believe true impact emerges when design aligns seamlessly with the needs it serves. At heart, I see design as a shared human instinct — we’re all designers, shaping the world around us through the choices we make and the ideas we bring to life.


Always ready for a cup of coffee and discussing ideas!

Experience

Experience

Founding Product Designer

Founding Product Designer

Plotline Inc.

Plotline Inc.

2022-Present

2022-Present

Product Designer

Product Designer

MoEngage Inc.

MoEngage Inc.

2021-2022

2021-2022

Senior Interaction Designer

Senior Interaction Designer

HCL

HCL

2021

2021

EDUCATION

EDUCATION

Masters in Design [9.38/10]

Masters in Design [9.38/10]

IDC, IIT Bombay

IDC, IIT Bombay

2019-2021

2019-2021

B.Tech in Industrial Design [8.63/10]

B.Tech in Industrial Design [8.63/10]

NIT Rourkela

NIT Rourkela

2014-2018

2014-2018

Awards

Technical Patents

1 - Successfully awarded, 1 - Applied

Design Patents

6

MoEngage Rockstar/Award Spots

2

Creativity is the catalyst for progress. Let's craft the future together

always available at aditya.12kansal@gmail.com

Creativity is the catalyst for progress. Let's craft the future together

always available at aditya.12kansal@gmail.com